They’re tiny. They’re intangible. They’re everywhere. They’re what you’re looking at right now. They’re fonts, and they have a bigger impact on you than you might realize. Not only do fonts evoke emotions, but they’re also deeply tied into popular culture. You may not know their names, but you’ll recognize these fonts.

他们很小。 他们是无形的。 他们无处不在。 它们就是您现在正在查看的内容。 它们是字体，对您的影响比您可能想象的要大。 字体不仅能唤起人们的情感，而且还与流行文化息息相关。 您可能不知道它们的名称，但是您会认出这些字体。

Quick note: Based on their origins as the devices used to render type in a printing press, fonts are more properly called typefaces. The “font” is the digital version. Typefaces can have multiple fonts for their various forms. For the purposes of this essay, I’ll use the word “typeface” when describing the original design, and “fonts” to describe the individual variants.

快速说明：根据字体的起源，它是在印刷机中用于呈现字体的设备，因此，字体被更恰当地称为字体。 “字体”是数字版本。 字体可以具有多种不同形式的字体。 出于本文的目的，在描述原始设计时，我将使用“字体”一词，而在描述各个变体时将使用“字体”一词。

博多尼 (Bodoni)

Do you read Vogue? Love Calvin Klein’s wordmark? You’ve seen Bodoni, whose light serifs and perfect kerning make it a favorite among designers. The tall letters seem elegant without being stretched. Designed by Giambattista Bodoni in the 18th century, Bodoni’s thin horizontal strokes alternate with thick vertical strokes. This stark contrast gives Bodoni a dynamic look, yet an air of sophistication.

你读《 Vogue》吗？ 喜欢Calvin Klein的文字商标？ 您已经看到Bodoni，其浅色衬线和完美的字距调整使其成为设计师的最爱。 高大的字母看起来很优雅，没有被拉伸。 由Giambattista Bodoni在18世纪设计，Bodoni的细水平笔触与粗垂直笔触交替出现。 这种鲜明的对比使Bodoni具有动感的外观，却又充满精致的气息。

Comic Sans (Comic Sans)

Widely despised by graphic designers and oddly beloved by amateurs, Comic Sans is the perpetual butt of jokes. Even Weird Al calls it out in his song “Tacky.” With a slightly handwritten style, Comic Sans has a friendly look. However, its letters are irregular in height and stroke, which makes graphic designers hate it. These minute flaws can mess up their whole design.

Comic Sans被平面设计师广泛鄙视，并受到业余爱好者的喜爱，Comic Sans是永不停息的笑话。 甚至Weird Al在他的歌曲“ Tacky”中也将其标出。 略带手写的风格，Comic Sans具有友好的外观。 但是，它的字母的高度和笔触是不规则的，这使图形设计师讨厌它。 这些微小的缺陷可能会使整个设计混乱。

富图拉 (Futura)

Futura is a beautiful, easy-to-read sans serif that pretends to be a serif. Its subtle flourishes, uneven crossbars, and open letter give it the best of both worlds. Futura was, appropriately, used as the title font for the film 2001: A Space Odyssey. The typeface’s clean yet futuristic look mirrored the film’s aesthetic. Futura, created in Germany nearly a century ago, is also known for its use in Volkswagen branding materials.

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Futura是一个漂亮的，易于阅读的无衬线，自称是衬线。 它微妙的繁荣，不规则的横杠和***使它两全其美。 Futura适当地用作了电影2001：太空漫游的标题字体。 字体的干净而又充满未来感的外观反映了电影的美感。 近一个世纪前在德国创立的Futura，也因其在大众品牌材料中的使用而闻名。

加拉蒙德 (Garamond)

Created in by Claude Garamond in the 15th century, this sharp serif features thin strokes yet open lettering that makes it widely appealing. You’ve seen this classy typeface in the American Eagle Outfitters logo. Also, the name is a bit of an inside joke in pop culture, with characters named Garamond popping up throughout books, movies, and even video games.

这条锋利的衬线由克劳德·加拉蒙德(Claude Garamond)于15世纪创作，其笔触细而开放，因此具有广泛的吸引力。 您已经在American Eagle Outfitters徽标中看到了这种优雅的字体。 同样，这个名字在流行文化中有点开玩笑，在书，电影甚至视频游戏中都出现了名为Garamond的角色。

哥谭 (Gotham)

Before you ask, yes, DC Comics uses the Gotham Bold font. Designed by Tobias Frere-Jones, this typeface also adorned Obama’s 2008 campaign and can be seen in MPAA title cards during movie trailers. If that sounds like a dizzying variety of uses, you’re not wrong. Gotham’s versatility is to thank. It has multiple variants that make it suitable for any context.

在您问之前，是的，DC Comics使用Gotham Bold字体。 由Tobias Frere-Jones设计，这种字体还装饰了奥巴马在2008年的竞选活动，可以在电影预告片中的MPAA标题卡中看到。 如果这听起来像是令人眼花variety乱的各种用途，那您就没错。 哥谭的多功能性值得感谢。 它具有多种变体，使其适合任何上下文。

影响力 (Impact)

Most Internet memes with top- and bottom-text uses the Impact, adorned with drop shadows. Despite its popularity — or perhaps because of it — many graphic designers hate this font. They find it illegible, mostly because some of the letters, such as the “n” and “h” or the “v” and “y” look almost identical. That’s a legitimate concern, but Impact is unlikely to go anywhere as long as it stays the go-to font for meme generators everywhere.

大多数带有顶部和底部文本的网络模因都使用Impact(效果)，并带有阴影。 尽管它很流行-也许是因为它-许多图形设计师讨厌这种字体。 他们发现它难以辨认，主要是因为某些字母，例如“ n”和“ h”或“ v”和“ y”看起来几乎相同。 这是一个合理的问题，但是Impact不可能在任何地方都可以，只要它在各地成为模因生成器的首选字体即可。

无数 (Myriad)

What do Apple and Adobe have in common? Well, they both use a version of Myriad, a versatile typeface with an unfussy, whimsical look. Note the angled downward strokes and the open lettering. Due to its usage by these tech giants, Myriad has gained a reputation as a smart font — and indeed, it’s used by many academic institutions, as well as LinkedIn.

苹果和Adobe有什么共同点？ 好吧，他们俩都使用了Myriad版本，这是一种通用字体，具有简洁，异想天开的外观。 注意成角度的向下冲程和开放的字母。 由于这些技术巨头使用了Myriad，因此Myriad作为一种智能字体而赢得了声誉-实际上，许多学术机构和LinkedIn都在使用它。