<tbody> <tr> <td id="artContent" style="max-width: 656px;"> <div style="width: 656px; margin: 0; padding: 0; height: 0;"></div> <blockquote style="color: rgb(43, 43, 43); font-family: "Segoe UI", "Segoe UI Midlevel", sans-serif; font-size: 17px;"><p style="margin: 0px 0px 16px;">想要成为一名好的产品经理，就要学会如何从容应对工作中的挑战。本篇文章作者结合自己从事产品经理工作的经验讲起，分享了“没有明确的岗位边界、需要持续创新、每次都要经历从无到有”三个挑战，并分别针对这三个挑战陈述了观点。</p></blockquote><div data-is-first="true" data-doc-id="cms/api/amp/image/AA1lHKVM" style="color: rgb(43, 43, 43); font-family: "Segoe UI", "Segoe UI Midlevel", sans-serif; font-size: 17px;"><slot name="AA1lHKVP-image-cms/api/amp/image/AA1lHKVM"><div slot="AA1lHKVP-image-cms/api/amp/image/AA1lHKVM"><cp-article-image style="background-color: var(--fill-color); color: var(--neutral-foreground-rest);"><div data-t="{"n":"OpenModal","t":13,"b":8,"c.i":"AA1lHKVP","c.l":false,"c.t":13,"c.v":"news","c.c":"others","c.b":"人人都是产品经理","c.bi":"AA1k3R5v","c.tv":"finance","c.tc":"executive-leadership-and-management","c.hl":"思路篇：产品经理如何从容应对挑战？"}" data-test-id="AA1lHKVM" style="position: relative; margin: 0px 0px 36px; width: 535px; height: 297.992px;"><div style="display: flex; font-size: 12px; line-height: 16px; padding: 12px 16px 8px 24px; flex-flow: column;"><span>思路篇：产品经理如何从容应对挑战？</span><span style="padding-bottom: 4px; opacity: 0.65;">© 由 人人都是产品经理 提供</span></div></div></cp-article-image></div></slot></div><p data-t="{"n":"blueLinks"}" style="margin: 0px 0px 16px; color: rgb(43, 43, 43); font-family: "Segoe UI", "Segoe UI Midlevel", sans-serif; font-size: 17px;">在前几年培训机构的鼓吹下，仿佛给了大家一种“产品经理是人人都能胜任的工作”似的。</p><p data-t="{"n":"blueLinks"}" style="margin: 0px 0px 16px; color: rgb(43, 43, 43); font-family: "Segoe UI", "Segoe UI Midlevel", sans-serif; font-size: 17px;">实际上产品经理并不如想象的那么简单，反而个人认为产品经理这个岗位要比整个产品团队中其他的岗位都更加地难，这份工作它难在需要面面俱到，没有明确的标准；难在需要持续创新；难在总是要从0-1，要从“几乎空白”转化为具体可落实的东西；难在要有自己独到的判断；难在需要远见卓识等等。</p><p data-t="{"n":"blueLinks"}" style="margin: 0px 0px 16px; color: rgb(43, 43, 43); font-family: "Segoe UI", "Segoe UI Midlevel", sans-serif; font-size: 17px;">拥有这其中的任意一项能力，你都会在自己的工作领域做得很出彩，而作为一名产品经理这些仿佛就是“标配”，我也总是觉得自己做不好产品经理，要做好实在太难了。</p><p data-t="{"n":"blueLinks"}" style="margin: 0px 0px 16px; color: rgb(43, 43, 43); font-family: "Segoe UI", "Segoe UI Midlevel", sans-serif; font-size: 17px;">当然这并不是劝退系列的笔记，我想说的是，如果在以上的挑战面前，你还有信心，还是你想成为一名好的产品经理，那么就继续看下去吧。</p><div data-t="{"n":"intraArticle","t":13}" style="position: relative; z-index: 0; width: 535px; color: rgb(43, 43, 43); font-family: "Segoe UI", "Segoe UI Midlevel", sans-serif; font-size: 17px;"><slot name="AA1lHKVP-intraArticleModule-0"><div slot="AA1lHKVP-intraArticleModule-0" data-ad-index="0" style="height: 140px; max-height: 140px; background: rgba(0, 0, 0, 0.06); padding: 0px 2px; margin-bottom: 32px; margin-top: 32px; border-radius: 12px;"><div style="margin-bottom: 32px; margin-top: 32px; padding: 0px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border-radius: 12px; box-shadow: none;"><views-native-ad config-instance-src="config_index_views_intraarticle_article_page-BB1dLKBM" instance-id="intraArticleNativeAd-AA1lHKVP-0" data-t="{"n":"ViewsNativeAd","t":8}"><div><cs-native-ad-card-intra-article-left-image config-instance-src="default" size="_2x_1y}" style="height: 100%; 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object-fit: cover; height: 112px !important; width: 214px !important; border-radius: var(--half-card-image-corner-radius,8px); overflow: hidden;"></slot><div part="media-overlay" style="position: absolute; display: flex; align-items: center; justify-content: center; inset: 0px; pointer-events: none; grid-area: 1 / 1 / 1 / 2; height: 112px; width: 214px;"></div><div part="action-tray" style="transition: none !important; grid-area: 2 / 2 / 3 / 4; display: flex; position: relative; background-color: transparent; padding: 0px; height: 16px; align-self: end;"><div part="footer-end" style="display: flex; align-items: center; margin-inline-start: auto;"><slot fast-h1wl8m{fast-h1wl8m-5598}fast-h1wl8m="" name="footer-end"><div slot="footer-end" style="z-index: var(--click-z-index); align-items: center; display: flex; flex-direction: row;"><span style="display: inline-block; width: 12px; height: 12px; background: url("https://assetshttp://www.360doc.com/content/24/1101/14/staticsb/statics/latest/icons-wc/icons/AdChoiceLight.svg") center center no-repeat; opacity: 0.53;"></span></div></slot></div></div><div part="hide-story-wrapper" style="position: absolute; display: flex; flex-direction: row; top: var(--content-padding); right: var(--content-padding);"><div part="hide-story" style="display: flex; justify-content: center; align-items: center; opacity: 0; transition: opacity 0.1s linear;"><slot fast-h1wl8m{fast-h1wl8m-5604}fast-h1wl8m="" name="hide-story"></slot></div></div></div></cs-content-card></slot></cs-card></cs-native-ad-card-intra-article-left-image></div></views-native-ad></div></div></slot></div><p data-t="{"n":"blueLinks"}" style="margin: 0px 0px 16px; color: rgb(43, 43, 43); font-family: "Segoe UI", "Segoe UI Midlevel", sans-serif; font-size: 17px;">这篇笔记我想先从自己在产品经理工作期间遇到的挑战讲起，总共提到了“没有明确的岗位边界、需要持续创新、每次都要经历从无到有”这三个挑战，并分别针对这三个挑战陈述了我的观点，产品经理是真的很难做，很多事情也不是产品经理能左右的，不过就算搞砸了也问题不大嘛。让我们遇事放轻松，从容地应对挑战，希望这篇笔记能给各位新手产品经理一些启示和直面挑战的勇气。</p><p data-t="{"n":"blueLinks"}" style="margin: 0px 0px 16px; color: rgb(43, 43, 43); font-family: "Segoe UI", "Segoe UI Midlevel", sans-serif; font-size: 17px;">通常，在一个产品团队中，其他的岗位职责都有自己明确的岗位职责边界，他们能够理直气壮地拒绝和岗位职责不相关的事情，而产品经理不行。一方面是产品经理title以及岗位职责本身的模糊性造成的，另一方面是意识上的理所当然，大部分人都认为产品经理是“与产品最紧密的人、最应该对产品负责的人、最了解产品的人、产品的亲生父母”等等，所以有很多没有明确责任的事情由产品经理做最为合适不过了。</p><p data-t="{"n":"blueLinks"}" style="margin: 0px 0px 16px; color: rgb(43, 43, 43); font-family: "Segoe UI", "Segoe UI Midlevel", sans-serif; font-size: 17px;">个人观点：<strong>除非推了也推不掉的事情，其他尽量不接</strong>（如果预知是推不掉的就爽快接下，别多费口舌了）。</p><p data-t="{"n":"blueLinks"}" style="margin: 0px 0px 16px; color: rgb(43, 43, 43); font-family: "Segoe UI", "Segoe UI Midlevel", sans-serif; font-size: 17px;">原因有二：</p><p data-t="{"n":"blueLinks"}" style="margin: 0px 0px 16px; color: rgb(43, 43, 43); font-family: "Segoe UI", "Segoe UI Midlevel", sans-serif; font-size: 17px;">一、我试过但真的很吃力不讨好。一方面最后这些乱七八糟的杂活都理所当然落在你头上，好事做多了就变成分内之事了，而且这些事谁都能干，你不做自然有人做，对自身没有什么价值的事情做多了，只会反过来消耗你。另一方面你的威信力在整个产品团队也会下降，虽然你是产品经理，但你好像也同时是整个团队的产品助理，姿态更卑微了。</p><p data-t="{"n":"blueLinks"}" style="margin: 0px 0px 16px; color: rgb(43, 43, 43); font-family: "Segoe UI", "Segoe UI Midlevel", sans-serif; font-size: 17px;">二、学会拒绝好处很多。我就是个不好意思拒绝的人，在无数次帮领导整理资料、做/改PPT后，我突然硬气了，说下次不要找我了，之后整个世界都清净了。</p><p data-t="{"n":"blueLinks"}" style="margin: 0px 0px 16px; color: rgb(43, 43, 43); font-family: "Segoe UI", "Segoe UI Midlevel", sans-serif; font-size: 17px;">当然会这样说是因为个人无心于办公室政治，且本人比较幸运遇到的领导都是正直善良的，不会把这种小事放在心上。另外产品经理的价值并不体现在这些职责之外的事情上，没有一家公司的产品经理不是因为把产品做好了而升职的。我们的时间和精力都是无比宝贵的，无益于整个产品或自己提升的事情，就该少费点功夫，这样我们才能把更值得做的事情做得更好些，不要本末倒置。</p><p data-t="{"n":"blueLinks"}" style="margin: 0px 0px 16px; color: rgb(43, 43, 43); font-family: "Segoe UI", "Segoe UI Midlevel", sans-serif; font-size: 17px;">这里说的创新并不是发明类的创新，而是持续变优。AI短期内无法取代产品经理的原因就在于产品经理的岗位是一个需要创造力的岗位。我总是在不断地做需求、做设计，但这么些年的工作积累，却还是很少遇见可以直接照搬照用的。</p><p data-t="{"n":"blueLinks"}" style="margin: 0px 0px 16px; color: rgb(43, 43, 43); font-family: "Segoe UI", "Segoe UI Midlevel", sans-serif; font-size: 17px;">我想用最近很火的《新闻女王》中的台词“stay hungry stay stupid”（乔布斯也有类似名言）去回答这个讨论。保持持续的创新力的最关键的因素是心态，只有怀揣着对“新事物的饥渴，永不自满”的心态，才能持续地迸发出创造力。不过心态/认知上的建议常常会被认为是一个很虚无缥缈的东西，所以我想说几点我是在日常生活中如何落实的。</p><p data-t="{"n":"blueLinks"}" style="margin: 0px 0px 16px; color: rgb(43, 43, 43); font-family: "Segoe UI", "Segoe UI Midlevel", sans-serif; font-size: 17px;">第一，将学习变成日常习惯。持续投入到成体系的学习+习惯性每天/每周定时地浏览一些公众号、网站、获取资讯，了解这个世界的变化，并日常思考形成自己的观点。这一点上，我推荐大家可以像股民学习（我正在朝这个方向努力），既需要做长期、专注的价值分析，又追新不断获取实时的炒股消息，还得有不人云亦云的独到判断。</p><div data-t="{"n":"intraArticle","t":13}" style="position: relative; z-index: 0; width: 535px; color: rgb(43, 43, 43); font-family: "Segoe UI", "Segoe UI Midlevel", sans-serif; font-size: 17px;"><slot name="AA1lHKVP-intraArticleModule-1"><div slot="AA1lHKVP-intraArticleModule-1" data-ad-index="1" style="height: 140px; max-height: 140px; background: rgba(0, 0, 0, 0.06); padding: 0px 2px; margin-bottom: 32px; margin-top: 32px; border-radius: 12px;"><div style="margin-bottom: 32px; margin-top: 32px; padding: 0px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border-radius: 12px; box-shadow: none;"><views-native-ad config-instance-src="config_index_views_intraarticle_article_page-BB1dLKBM" instance-id="intraArticleNativeAd-AA1lHKVP-1" data-t="{"n":"ViewsNativeAd","t":8}"><div><cs-native-ad-card-intra-article-left-image config-instance-src="default" size="_2x_1y}" style="height: 100%; 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opacity: 0.53;"></span></div></slot></div></div><div part="hide-story-wrapper" style="position: absolute; display: flex; flex-direction: row; top: var(--content-padding); right: var(--content-padding);"><div part="hide-story" style="display: flex; justify-content: center; align-items: center; opacity: 0; transition: opacity 0.1s linear;"><slot fast-h1wl8m{fast-h1wl8m-5604}fast-h1wl8m="" name="hide-story"></slot></div></div></div></cs-content-card></slot></cs-card></cs-native-ad-card-intra-article-left-image></div></views-native-ad></div></div></slot></div><p data-t="{"n":"blueLinks"}" style="opacity: 1; position: static; margin: 0px 0px 16px; color: rgb(43, 43, 43); font-family: "Segoe UI", "Segoe UI Midlevel", sans-serif; font-size: 17px;">第二，多多体验新事物，甚至猎奇。没有好奇心是做不好产品经理的，产品经理应该保持对新事物的敏感度，做时代的弄潮儿，多多上手体验新事物，新与新会碰撞出不同的灵感。<slot name="cont-read-break"></slot></p><p data-t="{"n":"blueLinks"}" style="margin: 0px 0px 16px; color: rgb(43, 43, 43); font-family: "Segoe UI", "Segoe UI Midlevel", sans-serif; font-size: 17px;">第三，打破边界的学习。跨界学习的好处自然不必多说，同样跨界也是创新更容易实现的方式，我们只需将一个领域换成另一个领域，将在这个行业的处理办法改造成另一个行业的处理办法，从而实现更好的解决方案。</p><p data-t="{"n":"blueLinks"}" style="margin: 0px 0px 16px; color: rgb(43, 43, 43); font-family: "Segoe UI", "Segoe UI Midlevel", sans-serif; font-size: 17px;">第四，回顾。作为产品经理，我们继需要去追新，也需要不断地品味旧。上中学的时候一直没办法深刻体会“读史使人明智”的内涵，直到自己用心学了历史才感受到，古人是何等的聪慧，你所遇到的一切在历史中早就有解。</p><p data-t="{"n":"blueLinks"}" style="margin: 0px 0px 16px; color: rgb(43, 43, 43); font-family: "Segoe UI", "Segoe UI Midlevel", sans-serif; font-size: 17px;">项目接踵而至，而我每次都要从需求分析到产品验收不断往复，不断经历从无到有。我仿佛一直在推着石头上山，这块石头刚推上来，新的石头就在山底下等着我，我很难不怀疑我就是西西弗斯本斯。</p><p data-t="{"n":"blueLinks"}" style="margin: 0px 0px 16px; color: rgb(43, 43, 43); font-family: "Segoe UI", "Segoe UI Midlevel", sans-serif; font-size: 17px;">可复用上不少产品都在追求的目标，我之前我沉迷于打造行业标准产品，认为只要做出标杆产品，那么就后面只要复制就行了；认为是不是只要多经历几个同行业的项目，把共性的需求提炼出来，个性的需求可配置化那么产品的受众就会更广、改单需求就会更少。</p><p data-t="{"n":"blueLinks"}" style="margin: 0px 0px 16px; color: rgb(43, 43, 43); font-family: "Segoe UI", "Segoe UI Midlevel", sans-serif; font-size: 17px;">但现实却是标杆产品打造出来并不标杆，定制性需求也很难拒绝。</p><p data-t="{"n":"blueLinks"}" style="margin: 0px 0px 16px; color: rgb(43, 43, 43); font-family: "Segoe UI", "Segoe UI Midlevel", sans-serif; font-size: 17px;">一是，虽然我是产品经理，但我们并不是产品的唯一决策者，更多的是项目需求才愿意投入。可能这与我所在行业及公司也有关，虽然我们可以主动的找客户调研，做市场调研，做一些规划功能，但98%的情况下我们是基于项目的沉淀，做项目的同时顺便完成产品沉淀，我们所能接触到的项目都是被安排的，销售签什么单，标书什么范围，我们就做哪些。</p><p data-t="{"n":"blueLinks"}" style="margin: 0px 0px 16px; color: rgb(43, 43, 43); font-family: "Segoe UI", "Segoe UI Midlevel", sans-serif; font-size: 17px;">二是，公司不会满足与单一的行业/客户，这导致产品的定位就不断在变，同类行业确实有共通性，但跨行业真的难哦，所以大部分情况就是在标品上修修改改，改的能完成这个项目那么团队的资源就基本停了，不会再继续投入了，即是产品有心也无力继续推进，直到这类行业需求多了，可以开始下一个行业版了。</p><p data-t="{"n":"blueLinks"}" style="margin: 0px 0px 16px; color: rgb(43, 43, 43); font-family: "Segoe UI", "Segoe UI Midlevel", sans-serif; font-size: 17px;">三是，我对全面可配置化持保持态度。“低代码、中台、配置平台”的诱惑力确实很大，我也常常在一些表单、审批流程中用这些工具，但我还是对其持有保留观点，什么都可以做可能也代表着什么都做不好。</p><p data-t="{"n":"blueLinks"}" style="margin: 0px 0px 16px; color: rgb(43, 43, 43); font-family: "Segoe UI", "Segoe UI Midlevel", sans-serif; font-size: 17px;">产品经理所面临的挑战还有眼界、独到的判断等等，我有单独的文章，所以在这篇文章不再赘述啦，既然选择了成为一名产品经理，那我们就“stay hungry stay stupid”，脚踏实地的学习，做好每一件小事，终有一天我们能胜任产品经理一职的。</p><div style="color: rgb(43, 43, 43); font-family: "Segoe UI", "Segoe UI Midlevel", sans-serif; font-size: 17px;"><p data-t="{"n":"blueLinks"}" style="margin: 0px 0px 16px;"></p><p data-t="{"n":"blueLinks"}" style="margin: 0px 0px 16px;"></p></div> </td> </tr> </tbody> 讯享网
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