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 <p id="203RQ7FI">流行真的是很神奇的东西，去年流行露营，今年流行City Walk。</p><p id="203RQ7FK">什么是City Walk？其实就是压马路、逛街溜子、城市里瞎转悠...嗯，一张图看明白。</p><p class="f_center"><img src="https://nimg.ws.126.net/?url=http%3A%2F%2Fdingyue.ws.126.net%2F2023%2F0802%2F185e9980j00ryc8004id200u0013eg00hx00ni.jpg&thumbnail=660x&quality=80&type=jpg"/><br/></p><p id="203RQ7FO">有三套文案，把City Walk的精神和浪漫体现得很淋漓尽致，一起来看看吧。</p><p id="203RQ7FR"><strong>01</strong></p><p id="203RQ7FT">来自小红书散步摄影季。这一套的文案我最喜欢，每一句好像都说到心坎上，说到让我都想找个周末出去City Walk了。这就是好文案的call for action特性，让你想行动起来。</p><p class="f_center"><img src="https://nimg.ws.126.net/?url=http%3A%2F%2Fdingyue.ws.126.net%2F2023%2F0802%2Fcb011e8fj00ryc9006wd200u0013zg00hx00nv.jpg&thumbnail=660x&quality=80&type=jpg"/><br/></p><p id="203RQ7G0">挑一个陌生的地铁站下车</p><p id="203RQ7G1">让自己在七拐八弯里迷路</p><p class="f_center"><img src="https://nimg.ws.126.net/?url=http%3A%2F%2Fdingyue.ws.126.net%2F2023%2F0802%2Faa228e07j00rycb0064d200u0013zg00hx00nv.jpg&thumbnail=660x&quality=80&type=jpg"/><br/></p><p id="203RQ7G4">在离家一公里的半径漫游</p><p id="203RQ7G5">记住每一条路和每一座桥的名字</p><p class="f_center"><img src="https://nimg.ws.126.net/?url=http%3A%2F%2Fdingyue.ws.126.net%2F2023%2F0802%2Fbfecb7bfj00rycc004gd200u0013zg00hx00nv.jpg&thumbnail=660x&quality=80&type=jpg"/><br/></p><p id="203RQ7G8">选一条老街</p><p id="203RQ7G9">从地方志和当地人口中</p><p id="203RQ7GA">深入了解它的历史</p><p class="f_center"><img src="https://nimg.ws.126.net/?url=http%3A%2F%2Fdingyue.ws.126.net%2F2023%2F0802%2Fdcd3fe43j00rycd0076d200u0013zg00hx00nv.jpg&thumbnail=660x&quality=80&type=jpg"/><br/></p><p id="203RQ7GD">逛一个公园</p><p id="203RQ7GE">为自己找到一个<br/></p><p id="203RQ7GF">最心仪的长椅</p><p class="f_center"><img src="https://nimg.ws.126.net/?url=http%3A%2F%2Fdingyue.ws.126.net%2F2023%2F0802%2F4d53ecebj00rycd005jd200u0013zg00hx00nv.jpg&thumbnail=660x&quality=80&type=jpg"/><br/></p><p id="203RQ7GI">收集沿路的历史建筑</p><p id="203RQ7GJ">计算他们的平均年龄</p><p class="f_center"><img src="https://nimg.ws.126.net/?url=http%3A%2F%2Fdingyue.ws.126.net%2F2023%2F0802%2F53f76745j00ryce003hd200u0013zg00hx00nv.jpg&thumbnail=660x&quality=80&type=jpg"/><br/></p><p id="203RQ7GM">收集你看到的花、鸟、绿植、动物</p><p id="203RQ7GN">并知晓它的名字</p><p class="f_center"><img src="https://nimg.ws.126.net/?url=http%3A%2F%2Fdingyue.ws.126.net%2F2023%2F0802%2F6fb3e244j00ryce0055d200u0013zg00hx00nv.jpg&thumbnail=660x&quality=80&type=jpg"/><br/></p><p id="203RQ7GQ">去最常走的那条街</p><p id="203RQ7GR">辨识每一栋建筑的主体用途</p><p class="f_center"><img src="https://nimg.ws.126.net/?url=http%3A%2F%2Fdingyue.ws.126.net%2F2023%2F0802%2F417f4ccdj00rycf0049d200u0013zg00hx00nv.jpg&thumbnail=660x&quality=80&type=jpg"/><br/></p><p id="203RQ7GU">登高远眺城市的全景</p><p id="203RQ7GV">找到自己生活中的那些建筑</p><p id="203RQ7H0">建立私人城市坐标</p><p class="f_center"><img src="https://nimg.ws.126.net/?url=http%3A%2F%2Fdingyue.ws.126.net%2F2023%2F0802%2F93ba2758j00rycf004zd200u0013zg00hx00nv.jpg&thumbnail=660x&quality=80&type=jpg"/><br/></p><p id="203RQ7H3">散步时打开录音机</p><p id="203RQ7H4">定制一颗亲身走过的街头白噪音胶囊</p><p class="f_center"><img src="https://nimg.ws.126.net/?url=http%3A%2F%2Fdingyue.ws.126.net%2F2023%2F0802%2F21b22889j00rycg005pd200u0013zg00hx00nv.jpg&thumbnail=660x&quality=80&type=jpg"/><br/></p><p id="203RQ7H7">收集那些可能会消失的东西</p><p id="203RQ7H8">比如报刊亭和电话亭</p><p id="203RQ7HB"><strong>02</strong></p><p id="203RQ7HD">第二套来自北宸青年的#周末延长挑战#，用一个统一的句式“有效延长周末，你可以...”将活动主旨直白进行到底。虽说有点偷懒，但也是一种聪明的做法。而且文案写得挺有洞察，尤其是那句“早起等于多活着”更是扎心。</p><p class="f_center"><img src="https://nimg.ws.126.net/?url=http%3A%2F%2Fdingyue.ws.126.net%2F2023%2F0802%2F4fd7bb8aj00rych003hd200rs0112g00hx00nw.jpg&thumbnail=660x&quality=80&type=jpg"/><br/></p><p id="203RQ7HG">有效延长周末，<br/></p><p id="203RQ7HH">你可以周五晚出发，</p><p id="203RQ7HI">去另一座城市过周末。</p><p class="f_center"><img src="https://nimg.ws.126.net/?url=http%3A%2F%2Fdingyue.ws.126.net%2F2023%2F0802%2Fd085bb1bj00rych003dd200rs0112g00hx00nw.jpg&thumbnail=660x&quality=80&type=jpg"/><br/></p><p id="203RQ7HL">有效延长周末，<br/></p><p id="203RQ7HM">你可以去喝早茶</p><p id="203RQ7HN">早起等于多活着。</p><p class="f_center"><img src="https://nimg.ws.126.net/?url=http%3A%2F%2Fdingyue.ws.126.net%2F2023%2F0802%2Fe74050c3j00rych003cd200rs0112g00hx00nw.jpg&thumbnail=660x&quality=80&type=jpg"/><br/></p><p id="203RQ7HQ">有效延长周末，<br/></p><p id="203RQ7HR">你可以和朋友</p><p id="203RQ7HS">相互染发。</p><p class="f_center"><img src="https://nimg.ws.126.net/?url=http%3A%2F%2Fdingyue.ws.126.net%2F2023%2F0802%2F25bc8995j00ryci003id200rs0112g00hx00nw.jpg&thumbnail=660x&quality=80&type=jpg"/><br/></p><p id="203RQ7HV">有效延长周末，<br/></p><p id="203RQ7I0">你可以认养一颗树，</p><p id="203RQ7I1">每天观察它的变化。</p><p class="f_center"><img src="https://nimg.ws.126.net/?url=http%3A%2F%2Fdingyue.ws.126.net%2F2023%2F0802%2F70f43975j00ryci003kd200rs0112g00hx00nw.jpg&thumbnail=660x&quality=80&type=jpg"/><br/></p><p id="203RQ7I4">有效延长周末，<br/></p><p id="203RQ7I5">你可以关掉倍速，</p><p id="203RQ7I6">和恋人好好看部慢综艺。</p><p class="f_center"><img src="https://nimg.ws.126.net/?url=http%3A%2F%2Fdingyue.ws.126.net%2F2023%2F0802%2F57af322aj00rycj003cd200rs0112g00hx00nw.jpg&thumbnail=660x&quality=80&type=jpg"/><br/></p><p id="203RQ7I9">有效延长周末，<br/></p><p id="203RQ7IA">你可以穿和上班</p><p id="203RQ7IB">不一样的衣服出门。</p><p class="f_center"><img src="https://nimg.ws.126.net/?url=http%3A%2F%2Fdingyue.ws.126.net%2F2023%2F0802%2Fd5baedbbj00rycj003jd200rs0112g00hx00nw.jpg&thumbnail=660x&quality=80&type=jpg"/><br/></p><p id="203RQ7IE">有效延长周末，<br/></p><p id="203RQ7IF">你可以傍晚出门Citywalk，</p><p id="203RQ7IG">沿着晚霞散步。</p><p id="203RQ7IJ"><strong>03</strong></p><p id="203RQ7IL">第三套来自小红书的越野跑活动#人生首野#。这套主打的野外City Walk，其实就是轻量型户外徒步（或者说是跑步）。文案表达的是不同人群第一次越野跑的状态与感受。</p><p class="f_center"><img src="https://nimg.ws.126.net/?url=http%3A%2F%2Fdingyue.ws.126.net%2F2023%2F0802%2F4865b9abj00ryck004wd200u00140g00hx00nw.jpg&thumbnail=660x&quality=80&type=jpg"/><br/></p><p id="203RQ7IO">在学校天天向上的体育课<br/></p><p id="203RQ7IP">这一次来山里一次性补回来</p><p class="f_center"><img src="https://nimg.ws.126.net/?url=http%3A%2F%2Fdingyue.ws.126.net%2F2023%2F0802%2Fad533ee3j00rycl005vd200u00140g00hx00nw.jpg&thumbnail=660x&quality=80&type=jpg"/><br/></p><p id="203RQ7IS">爬坡、趟河、翻山</p><p id="203RQ7IT">越野跑很难</p><p id="203RQ7IU">但，最难的还是难忘</p><p class="f_center"><img src="https://nimg.ws.126.net/?url=http%3A%2F%2Fdingyue.ws.126.net%2F2023%2F0802%2Fc238b2e1j00rycl007nd200u00140g00hx00nw.jpg&thumbnail=660x&quality=80&type=jpg"/><br/></p><p id="203RQ7J1">从朝阳到夕阳</p><p id="203RQ7J2">一直跑到人生另起一行</p><p class="f_center"><img src="https://nimg.ws.126.net/?url=http%3A%2F%2Fdingyue.ws.126.net%2F2023%2F0802%2F39e0d371j00rycm0043d200u00140g00hx00nw.jpg&thumbnail=660x&quality=80&type=jpg"/><br/></p><p id="203RQ7J5">再跑快点</p><p id="203RQ7J6">让完赛那一秒<br/></p><p id="203RQ7J7">更快乐一点</p><p class="f_center"><img src="https://nimg.ws.126.net/?url=http%3A%2F%2Fdingyue.ws.126.net%2F2023%2F0802%2Fdj00rycn004xd200u00140g00hx00nw.jpg&thumbnail=660x&quality=80&type=jpg"/><br/></p><p id="203RQ7JA">谢谢越野跑那么苦</p><p id="203RQ7JB">心事想到哭<br/></p><p id="203RQ7JC">看起来也只是累哭</p><p class="f_center"><img src="https://nimg.ws.126.net/?url=http%3A%2F%2Fdingyue.ws.126.net%2F2023%2F0802%2F34ec501dj00rycn007yd200u00140g00hx00nw.jpg&thumbnail=660x&quality=80&type=jpg"/><br/></p><p id="203RQ7JF">这条路要是太好跑了</p><p id="203RQ7JG">拍的照片哪会好玩</p><p class="f_center"><img src="https://nimg.ws.126.net/?url=http%3A%2F%2Fdingyue.ws.126.net%2F2023%2F0802%2F20a6152cj00ryco005td200u00140g00hx00nw.jpg&thumbnail=660x&quality=80&type=jpg"/><br/></p><p id="203RQ7JJ">我陪你一起翻山越岭</p><p id="203RQ7JK">不止是说说情话而已</p><p class="f_center"><img src="https://nimg.ws.126.net/?url=http%3A%2F%2Fdingyue.ws.126.net%2F2023%2F0802%2Fa7103c89j00ryco0050d200u00140g00hx00nw.jpg&thumbnail=660x&quality=80&type=jpg"/><br/></p><p id="203RQ7JN">一到山里</p><p id="203RQ7JO">小时候的快乐</p><p id="203RQ7JP">就被泥巴路叫醒了</p><p id="203RQ7JS">现代诗人远人在他的一本诗集《还原为石头的月亮》中，有一首叫《我每天走同样的路回家》中，其实间接反映了我们为什么需要City Walk的原因？虽然人家想表达的远比这个深刻多了。</p><p id="203RQ7JU"><strong>我每天走同样的路回家</strong><br/></p><p id="203RQ7K0">我每天都同样的路回家</p><p id="203RQ7K1">这使我恍惚觉得<br/></p><p id="203RQ7K2">我每天都走在我的昨天</p><p id="203RQ7K4">其实我很想从昨天<br/></p><p id="203RQ7K5">一直走回到我的过去</p><p id="203RQ7K6">我想认真地看着它、抚摸一下它<br/></p><p id="203RQ7K8">我知道我的过去已经死了<br/></p><p id="203RQ7K9">但它奇怪的没有留下尸首<br/></p><p id="203RQ7KA">也没留下让我能嗅到的气息<br/></p><p id="203RQ7KC">我总觉得我没有任何变化<br/></p><p id="203RQ7KD">围住这条大街的每幢房子<br/></p><p id="203RQ7KE">和天空的云，都没有任何变化</p><p id="203RQ7KG">日子流逝，我的很多想法变了</p><p id="203RQ7KH">我慢慢有了回忆<br/></p><p id="203RQ7KI">慢慢有了一些思想的影子<br/></p><p id="203RQ7KK">它们跟在我的脚后，在鞋跟下</p><p id="203RQ7KL">发出轻微的呻吟声</p><p id="203RQ7KM">它们使我一天比一天走得缓慢</p><p id="203RQ7KO">好像我不觉拖住了一些沉重的事物</p><p id="203RQ7KP">或许，我要到很久以后才知道</p><p id="203RQ7KQ">今天究竟有什么走进了我的生命</p><p id="203RQ7KU"><strong>更多好文案</strong></p><p id="203RQ7KV"><strong>和写好文案的方法</strong></p><p id="203RQ7L1"><strong>「文案包邮知识星球」</strong></p><p id="203RQ7L2"><strong>·文案提升社群·</strong></p><p id="203RQ7L3">文章来源：文案怪谈</p>